Intuition in strategic decision making: A Phenomenological research in the forest products sector

This thesis aims to investigate the role of intuition in strategic decision-making processes within the forest products sector. Utilizing a phenomenological design, a qualitative research method, this study involves semi-structured interviews with senior executives in the sector. The data collected were analyzed using content analysis. The findings reveal that intuition plays a significant role in strategic decision-making processes, enabling executives to make quick and effective decisions by leveraging their intuitive knowledge. It was also found that intuitive decision-making processes are shaped by the experiences, knowledge, and instincts of the executives. This study underscores the importance of intuition in strategic decision-making within the forest products sector and elucidates how intuitive knowledge is utilized in these processes. Based on the research findings, recommendations are provided regarding the role of intuition in strategic decision-making. 2024, xii + 89 Pages Keywords: Intuition, Intuitive Decision-Making, Strategic Decision, Forest Products Sector