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The investigation of the relationship between strategic management and innovation and competitive administration and an exemplary implementation

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2017
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Abstract (EN)

Intense competition brought by globalization have been driven by high innovation companies. Therefore, we have to use efficiently information technologies and the best quality products and services aimed at businesses that are able to survive and make a difference.It's not related to the management of the overall functioning of the business strategic management business and will allow him to survive for the life of their competitors to provide a competitive advantage to Businesses, businesses that can provide high returns to stakeholders and takes advantage of everyone who is concerned with the management of the business. The obtaining of competitive advantage, or higher to be run with the efficiency of an organization relates to a job well done. In the literature on competitive advantage "a firm's customer value creation and therefore more to give better service to its customers in the form of" defined.İnnovation new ideas, processes, products or services development, adoption and implementation. In other words, innovation is a process that involves converting new ideas into outputs that create value.Innovation is an ongoing activity. Therefore, emerging, developing, and ultimately brought in to work by the company to gain a competitive advantage revealed by the new ideas that are presented to you for the new position must be used. Strategic management and innovation activities the aim of this study , was to investigate the effect of competitive advantage. The questionnaire, which was prepared as a result of the literature study forms interview technique face-to-face and e-mail on the business environment for small and medium sized business known as was applied. According to the research results, strategic management and competitive advantage between the independent variables with the dependent variable of innovation with a positive , determined that there is a significant relationship.

Author

Özgür Er

How to Cite

Özgür Er (Master Thesis). The investigation of the relationship between strategic management and innovation and competitive administration and an exemplary implementation, 2017, İstanbul Arel University.

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