Presented and percieved destinastion image: A research on the example of Bergama

Destination image has an important impact on tourists' destination selection behaviour. Therefore, destination managament organizations make notable effort to improve their destinations percieved destination image. Percieved image improves depending on clever investments made to the presented image. However investments not always percieved by the tourists as the managers intended. To prevent this variation, the presented and percieved images of destinastions should be examined, differences between the images should be determined and the reasons of the differences should be clarified. Based on this point of view, in this thesis; the presented and percieved images of Bergama is being examined and the relationship between them is clarifed by the researcher. Within the scope of the study, many information sources is being researched. Information sources are tourists for the percieved image and the official social media platforms and website of Bergama, printed metarials in the destination and the interviews with the managers of destination managament organisations for the presented destinastion image are used. The literature review section of the study includes notions of destinastion, destination image, percieved and projected destination image. Additionally in accordance with the keys concepts of the study, severel terms are explained and Bergama is examined as a tourist destination.