Sustainable accomadation practices: Examination of buying behavior of domestic tourists

In this perspective, friendly attitude towards the environment and the process of shaping these attitudes are discussed. The aim of the research is to determine why the hotel facilities that implement sustainable marketing are preferred by consumers and what effects the hotel facilities acting in line with this understanding have on the purchasing behavior of consumers. For this purpose, a total of 108 usable questionnaires were reached by interviewing consumers staying in establishments with Sustainable Hotels in Antalya. The data were collected between July 2017 and October 2018. According to the results of the research; It is found that there is a difference between the environmental awareness, education levels, incomes, professions and age groups of the behaviors towards purchasing environmentally sensitive products. The dissemination of sustainable marketing is particularly important for the protection of natural environment and resources. Thus, sustainable marketing considers the balance of protection and use in the socio-cultural as well as environmental aspects.