A field study on concept of rural development, quality and sustainability in the agricultural enterprises which supported by agriculture and rural development support institution (province of Bursa)

Turkey's relationship with European Union (EU) financial support, ongoing more than fifty years which begins with Turkey – European Community (EC) Association Agreement signed in 1963, has come until now. By means of IPARD program latest applied on the agriculture and rural development base of this financial support, it is aided in order to reach the Community Standards in the fields of increasing productivity of the entities, quality and quality management, hygiene and food safety, animal welfare, veterinary controls, environmental protection and work safety. The aim of this paper is forming a general frame for the supports by revealing the demographic and other characteristics of supported entities in Bursa where is the one of the 42 cities IPARD program applied, and also performing descriptive research about the concept of rural development, quality and sustainability in these entities. 97 sample group determined by the purposeful sampling method was conducted questionnaire with complete inventory method, the results was analyzed by SPSS program. According to the results it was occurred that IPARD program in Bursa failed to satisfy the primary women investors and young entrepreneurs. It was in sight that among the supported entities which is legal entity, of which owner has high level education and which has high level monthly income had adopted better in accordance with the aim and objectives of the IPARD program. Moreover, considering the general means of perception and the means which are statistically significant, it was determined that rural development and sustainability perception of the beneficiaries are higher than quality perceptions. Consequently, it would be suitable that the increasing the level of awareness of beneficiaries about the EU standards in the fields of such as quality management, food safety, hygiene, product and raw material quality, after sales service quality.