The values that design add to the corporation: Case study of T-box, Tariş and Nurus

The general objective of this study is to find out what values are added to acorporation by design. In parallel to this objective, the winners of the DesignManagement Europe Awards, were interviewed and their design activities were viewed.In the study, the companies T-box, Nurus and Tariş who were the winners of theDesign Management Europe Awards 2007 were examined. Throughout the study, datawas collected by interview and document review. Analysis of the interviews was carriedout according to the description, analysis and interpretation process. While thepresentations, which were prepared for the European Design Management Award 2007by the companies, and the case studies, which are being published in the library ofEuropean Design Management web site, were used for the document review.As a result of the study design, depending on the company?s activities, addingvalues in various levels.