Expectations of health and costumer satisfaction among thermal resorts

The aim of this study is to explore the structure of thermal tourism enterprises, to define the expectations of the guests within this structure and to define to what extend the satisfaction of guests provided by the other services is affected by the satifaction of expectations for health. Customer satisfaction depends not only on serving the needs and wants for accomodation, food and beverage and recreation, but also it is related with the satisfaction level of their health expectations as they are the primary reasons among their choice.In this study, the main effort aims to define the satisfying and unsatisfying conditions differ between the accomodation and thermal care applications units, among the guests staying at these centers and utilizing from the services of accomodation, food and beverage and thermal care applications together. There is an effort in our country, for diversification and sustainability among tourism industry by expanding the tourism season the whole year. Thermal tourism provides a favourable chance to capture this aim with its demand spreading whole year. Through defining and satisfying the wants and needs of the guests, thermal resorts would achieve increased satisfaction and loyalty of the guests as maximizing their profitability. Aggregately, thermal tourism would support the dynamics of the country, improve foreign and local tourism and increase the recruitment rates. Increasing global competition forces researchs to be about the structure of the thermal tourism enterprises and their efforts to satisfy customer needs and wants.