A research on sevice quality and customer satisfaction in markets operating in Trabzon province

Customer satisfaction is defined as ensuring positive feelings after the use of the products purchased by the customers and ensuring satisfaction by protecting this level. The quality of service in this content is to meet the expectation of the customers in the best way. In this study, the relationship between service quality and customer satisfaction has been tried to be revealed. A research was conducted on the markets operating in Trabzon. A questionnaire was applied as a method of data collection in the survey conducted. According to the results of the survey conducted 474 people, it was concluded that the most effective factors in the market selection of the participants were the affordability of the prices and the personnel behaviors. Keywords: Quality of Service, Customer Satisfaction, Trabzon, Market