The impact of social media marketing on consumers purchase and an application on the facebook

Social media has allowed the internet to become new as a result of the updating of new communication channels in proportion to the constant change of technology. Social media, which creates opportunity for companies that want to reach the target group quickly and correctly in the face of increasing competition conditions and differentiated consumer choices, has become one of the marketing communication elements of the companies. All content shared through social media tools shapes consumer behavior and social media marketing. The content created by the user or company in social media has a great effect on the purchasing decisions of the people. This study aims to reveal the relationship between social media marketing and consumer buying behaviors and demographic characteristics of consumers. In the literature section of the study; Social media marketing and consumer behavior. In the research section; A questionnaire was prepared to determine the effect of social media marketing on consumer behavior and this questionnaire was answered by the users of social media. The results of 283 social media users were analyzed using SPSS packet program. In conclusion, findings show that social media marketing is different in terms of consumer behavior and some demographic variables. KEY WORDS: Social Media, Consumer Behaviour, Social Media Marketing