The relation of consumers' social responsibility behaviours towards consumers' attitude over corporations' social responsibility implementations: A research on students of Anadolu University

Nowadays, corporations have begun to realize that they can grow and develop even more not only by increasing their profits, but also by addressing their surrounding and community, the social and environmental issues or the problems. However, the social responsibility actions of corporation may stay weak in shaping them in accordance with the wishes and expectations of the stakeholders. An activity that remains weak cannot create solutions to the problems of the stakeholders of the corporation and can cause the efforts to be wasted. At this point, it is important to analyze the stakeholders of the corporations in the best way. On the other hand, consumer social responsibility behavior stands as a form of behavior that consumers reflect to their activities while they decide to purchase a good or service and purchase them consciously. In this study, whether these forms of behavior have significant relationships with the consumers' attitudes towards social responsibility actions of the corporation was analyzed. Quantitative research method was used in the study and data was collected through questionnaire method. It was also analyzed whether the social responsibility behaviors of the consumers and their attitudes towards social responsibility actions of the corporations differed according to gender, age, class, income and expenditure variables. As a result, together with some significant differences, a significant relationship was found between the consumers' social responsibility behaviors and their attitudes towards their social responsibility actions. Keywords: Corporate social responsibility, Consumer social responsibility beavior, Consumer attitute.