Determining the consumer preference of automobiles with conjonit analysis

vDETERMINING THE CONSUMER PREFERENCE OF AUTOMOBILESWITH CONJOINT ANALYSIS(M.Sc. Thesis)Canay ERDOĞANGAZI UNIVERSITYINSTITUTE OF SCIENCE AND TECHNOLOGYJanuary 2006ABSTRACTIn this thesis, the automobile preference of the consumers has beeninvestigated with the Conjoint analysis, one of the multivariedstatistical analysis technique.First, Conjoint analysis has been theoretically explained. ConjointAnalysis?s aims and limitations as been explained and apllication stepsdescribed. Then the most important factors effecting to buy automobilefor the consumers in Ankara are investigated. A special questionnarecomposed of automobile?s characteristcs has been prepared andapplied consumers. The consumers are requested to order the choisecards. Then the obtained data has been analysed to determine thecomsumer automobil preference.Science Code : 205: Conjoint analysis, choice card, automobile,Key Wordsconsumer, preferencePage Number : 65Adviser : Prof. Dr. Semra Erbaş