The impact of tourism students' image perception on the sector's willingness to make a career: An application in the Ege Region

This research was conducted in order to determine the effects of universty tourism education students' perceptions of the institutional image pertaining to the sector on their willingness to make a career. The theoretical part of the research literature on the subject has been prepared fort his purpose. The scope of the research, in the Aegean region in 2015-2016 academic year is comprised of students receiving training in Tourism Faculty of Tourism. A survey on the tourism faculty students on the issue was conducted. The questionnaire used as a data collection tool was created theree sections. The first part of the survey is the question that aimed to determine the individual characteristics of the participants. In the second and third sections, there were scales of institutional image and career making desire to determine the effects of the participants on the sectorel image perceptions and desire to make a career. The validity and reliability analyzes of the questionnaire regarding the institutional image and the scale of the request to make a career were carried out. As a result of the survey results, the frequency, percentage and arithmetic mean of respondents' responses were determined. In addition to this, t test was used in binary comparisons and variance (ANOVA) analysis in three or more comparisons by determining whether the students' perceptions of institutional image pertaining to the sector and their desire to make a career were significantly different according to the individual characteristics of the participants. According to the results obtained, relationship/effect correlation and regression analysis between the students' desire to make a career and sectoral oriented corporate image perceptions were determined and there was a significant effect of the participant's institutional image perceptions on their career desire for career.