Master'sOpen Access

The logo design process and philosopy of formation of Turkish banks

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2018
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Abstract (EN)

A bank is an economical establishment which accepts deposits and aims to use that deposits in the most profitable way in various credit operations or whose operations' main subject is to get credits or give credits. The very first Bank in our country is İstanbul bank which was founded in 1847. As the financial sector grows rapidly the number of the banks increased and the competition arised. In that competitive atmosphere the logos came into prominence in order to let the people get the idea well as the first contact with the costurmer is the visual way. The reason why there logos emerged is because the main aim was to get the customers from social classes so the topic was that the logos assumed as choices. In that work, the goals aimed in designing logos and the determining the messages that the logos aim to give has been explained. Keywords: Bank, Logo, Finance, Sector.

Author

Tayfur Ataş

How to Cite

Tayfur Ataş (Master Thesis). The logo design process and philosopy of formation of Turkish banks, 2018, İstanbul Arel University.

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