New profuct for Turkish women: Esport and consumption
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Abstract (EN)
Improvement due to advancements in technology affect the field of sport as they affect so many other fields. As a results from these improvements, esport concept come into the stage in recent years, besides traditional sport. Esport is a branch of the sport that people struggle with each other or against computer either alone or in a team around all over the World via console, personal computer and mobile phones it is also a branch consist of games with variety which has a specific rule. In this Project, we have examined the definiton of esport as a new product, and its historical development in this order. Then we studied the relationship between women and sports and their place in the esports consumption as a product, their motivation and the struggles. After these, we went to the research phase of the project. This study's goal is determining the place of the Turkish women's who play game in recreative level on esport and problems, motivations of the women gamers. For this purpose some detailed interviews were made with 20 women participants and the situation tried to be determined. This study's purpose is determining the women gamers situation, trying to be women gamers voice and adding the missing term "women and esport" to the literature.
Author
Furkan Değer
Institution

Bolu Abant İzzet Baysal University
Division of Business Administration
How to Cite
Furkan Değer (Master Thesis). New profuct for Turkish women: Esport and consumption, 2019, Bolu Abant İzzet Baysal University.
License
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