Competitive strategies in the Turkish textile industry and a research on the stretegies of big Turkish textile firms

XI ABSTRACT Textile and ready wear industries have great importance for the sustaihability of a high ratio, employment and strong foreign currency income to Turkey. These sectors have been affected by the global crises and not able to evaluate the some opportunities for the crises. And also in the last years a lot of unfeasible investments have been implemented in Turkey. The aim pf this study is the analysis of the non conformities for tile strategic management and competitive strategies for the high ratio Turkish textile and ready wear companies which sustain great employment and foreign currency income in Turkey. This thesis is consisted of three sections. In the first part of the first section, the current structure of the textile and ready wear industries have been analysed with using structural indicators. Textile sector in the world with general aspect, cotton manufacturing and consuming, fiber capacity, cotton weaving capacity, textile production in the world, synthetic yarn production, synthetic fiber production has been determined as world textile trade. After than the importance of the textile and ready wear has been determined for Turkish economy. In the last section, big Turkish textile companies which have activity in stock exchange has been selected for the field work. It is presented structural interview performed 3 different specific companies to show all aspects of Turkish textile industry. The observations and collected information from these companies have been evaluated as explain how they evaluate competitive strategies in their market, the competitive strength of their products/services, developed competitive strategies and evaluation for current and future aspect for Turkish textile industry. At the end of this thesis suggestions developed for Turkish textile industry.