Transition from traditional to digital designs on billboards in Turkey

From the moment he realizes that he is a human being, he has started to evaluate the facts and events on the basis of other information he has. Since our species began to convey its ideas to others through symbols, it has invented art and writing, which offers itself a great unit for its ideas and values to reach others. Discovering art and writing, humanity discovered the mechanism of bartering with other communities and started trade in order to transcend its borders, increase its prosperity and ensure the continuation of its species. The concept of marketing emerged in order for the commodities to reach different communities. The production capacity, which increased wildly after the industrial revolution, forced product owners to find more creative marketing solutions. Thus, the foundations of outdoor advertising, which allows it to spread its message visibly in areas where crowds or target audiences are present, were laid. Billboards, in which messages that strengthen the meaning with visual elements, entered our lives also coincided with this period. In this study, the changes that Billboards have gone through in the last 200 years and their development in the age of digital transformation are examined.