The percepti̇on of Turkey's State insti̇tuti̇ons emblems and logos in the publi̇c eye

Emblems and logos are one of the main principles of graphic design, and they are like identities which societies and sectors use to promote their products. At the same time emblems and logos are the first thing people see about a firm or a corporation. Sectors, while designing emblems and logos which define themselves have always strived to impress more people and worked to get a head of rival companies. İt is important for companies to have on idea about perceptions of people while choosing an emblem or a logo. A logo which is created truthfully and chosen wisely the most important factor for companies to be successful for years. Especially after arise in population the number of state institutions or private firms which serve people have increased. With this increase there has been a survey to find out if the perceptions of emblems and logos differ from person to person. The emblems and logos to be used in the survey has been chosen from companies that people are likely to encounter in their daily lives. Two different regions in Turkey has been chosen, one of them is Adıyaman from Southeast Anatolia region. Six different groups are taken into consideration in the survey. The groups are, under 25 years of age college students or graduates both men and women and over 26 years of age college graduates or high school graduates both men and women. İn the survey, five emblems and logos from five different state institutions has been chosen and there are five clear and understandable questions for each one of them. İn the light of the answers given to the questions in this survey, it has been researched if the perceptions of emblems and logos on people differ from one region to an other.This research is going to help the graphic designers to design emblems and logos according to the perceptions of target regions which will enable them to get much better results. Key Words: Graphic Design, logo, emblem, visual perception, state institutions.