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Social responsibility in turkey evaluation of graphic advertising campaigns

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2014
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Abstract (EN)

This work of civil society organizations, the private sector and government agencies conducted by ; education and earning responsibilities containing generic graphic design advertising campaigns used in compliance with the principles and values of accuracy is a study . In the process of research , social campaigns to advertising graphics that bring what they have been examined. With the dimensions of campaign effects on humans ; this campaign, the moral correctness , responsibility concepts, advertising and communication , graphic design examined in terms of the problems in society the educational , informational , communication messages addressed with the addition of social campaigns importance to society they campaign used posters, on social responsibility banner studies, expert artists investigations were performed on samples taken their works . The results obtained in this connection giving different messages to each campaign should be a number indicating whether it contains all of the criteria has been found that there are problems that image . At the end of the study demonstrate compliance with the principles of design errors and verifies the points made in examining the effects on society are examined. The results obtained , the work done without education , his perception of society is that mistakes . " Turkey's Social Responsibility Campaigns , Advertising Graphic Evaluation of " research on Turkey's advertising of the development of social responsibility by the institutions and in the community to create the perception that the accuracy in determining the supply and the size addressing such issues as taking people's conscientious feelings arouse been targeted. Turkey's social responsibility projects , discussing and evaluating advertising graphics for many companies and stakeholder groups who want to be involved in this and are working to shape the process . On the other hand , this process within a system of competition in Turkey about the correct understanding and approach to developing the campaign showed . So the ads and campaigns will be able to observe their impact on society . KeyWords: Graphic, graphic design, social responsibility, campaign

Author

Erhan Yalur

How to Cite

Erhan Yalur (Master Thesis). Social responsibility in turkey evaluation of graphic advertising campaigns, 2014, İstanbul Arel University.

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