Business model innovation of universities career centers in Turkey: E-career and career carnet application

The aim of this study is to develop and introduce a first-time integrated e-career system and, as an output of this system, a career carnet application, by reviewing the critical business processes of university career centers within the frame of business model innovation. In this study; the concepts of career and career development, models and stages of career are examined, and within the scope of career development concept, career center activities of universities are investigated. On the other hand, the information on the development of Bologna system, which is a higher education model adopted by many countries including Turkey, and its practical steps in Turkey is provided; and the concepts of knowledge, skills and competence, which are the major learning outcomes of the Bologna process, are explained. In addition, the concept of process management that defines the management style and the concept of business model that determines business manners of organizations are explained, and the innovative improvement works for business processes are examined and executed. Practical part of this study has been implemented at the Career Planning, Application and Research Center of a Foundation University operating in Turkey. In this framework, the information given by the white-collar workers responsible for the processes in the relevant organizations, and the information obtained from on-site observation and forms and documents are taken into consideration. As a result of the study, an e-career system has been established, which is an application to review, improve and enhance business model innovation processes of the career centers and integrate them into an automation system known as process management and tracking system. At the same time, the career carnet application, which is an output of the e-career model, has been introduced. This study makes theoretical and practical contributions to the literature. The theoretical contribution is that an integrated career system of university career centers has been improved and introduced within the frame of business model innovation. The practical contribution is that an integrated e-career system of university career centers, which is integrated into process management and tracking system within the frame of business model innovation, and a career carnet application have been developed and implemented for the first time in the world.