Approaches and comparison to strategic management concepts of domestic and foreing chain hotels in Turkey

Strategic management is the set of managerial decisions and actions that determine the long-term performance of a company. It includes environmental scanning, strategy formulation, strategy implementation, and evaluation and control. Therefore, the study of strategic management emphasizes the monitoring and evaluation of external opportunities and threats in light of a company's strengths and weaknesses to create and implement a new strategic direction for an organization. Statements regarding the mission, vision, values, goals and objectives determined by the enterprises affect their corporate culture, competitive strategies, performance and productivity. When the situation is evaluated in terms of the accommodation industry, the importance of strategic management gains even more value due to the difficulties of the features of the product in this area, where intangible products are offered, since it operates in the service sector. In addition, with strategic management, it is possible to implement practices for sustainable tourism and environmental values that aim to minimize the negative effects of tourism on both society and the environment and contribute to the local economy, the protection of natural and cultural heritage, and the increase in the quality of life of the people of the region and visitors. The study aims to examine domestic and foreign chain hotels in terms of strategic management concepts. For this purpose, a total of 22 hotel chains, including 12 domestic and 10 foreign chains, were included in the research. In the application part of the study, the mission, vision, value, purpose and objectives of domestic and foreign chain hotels operating in Turkey were examined. The data obtained were obtained from the websites of the hotels and strategic management plans and were analyzed by content analysis method. Due to the importance of strategic management especially in the accommodation industry, the findings obtained as a result of the content analysis carried out in line with the purpose of the research show that there are differences in the mission, vision, target, purpose and values of domestic and foreign chain hotels. It is seen that domestic chain hotels mostly adopt regional objectives, however, they aim to invest in some regions around the world. It has been seen that foreign chain hotels aim to expand the current situation, since they already have hotels around the world. Keywords: Hospitality Industry, Strategic Management, Chain Hotel