Examining the emblems and logotypes of public and foundation universities in turkey in terms of graphic design

Emblem and logo designs are the most effective part of corporate identity that is a kind of creating an image in order to separate output or services from others, be easily noticed and preferable. Universities, tertiary sector, watch out recognizable, qualified and correctly prepared design in order to create a positive image on students and parents while creating their logos and emblems. As Airey says, "An institution who doesn't have a logo, looks like a person without a face." Concisely, emblems and logos are one of the most important parts in terms of recognition of the institution. The study has been examined under the four headings. In the first part, the questions of "what is a university? and what does it serve?" are emphasized and the state and foundation universities are briefly defined. In the second part, emblem and logo studies, a part of corporate identity, are analysed and defined with literature review under the following topics; emblems according to their forms, what is a logo? and what the design of the logo should be? items of emblem and logo, emblems and design methods. In the third and fourth part of the study, emblem and logos are examined in terms of graphic design by taking into consideration the city where state and foundation university established and their mission and vision. Reached visual is presented together with a bibliography.