Assessment of the situation of seed drill manufacturers in Türkiye

Within the scope of this study, a survey was conducted on planting/sowing machines produced in 11 factories. Company information, production processes, the technology used, and information regarding import and export were collected through an individual survey filled out by authorized personnel. The obtained data were analyzed using the SPSS program to identify the manufacturing and related issues of planting machines and to reveal the relationship between these parameters. As a result of the research, it was found that technological developments and utilization in the manufacturing sector can increase production capacity and enhance the efficiency of businesses. Technological features can influence product pricing and enhance the perceived value of products. Furthermore, the importance of new and recycled materials in production was emphasized. Companies in the manufacturing sector can focus on technological features when developing marketing strategies and continuously innovate themselves