Evaluation of customer perceptions regarding artificial intelligence applications in different sectors in Turkey

Machines or systems that can imitate human intelligence and constantly improve themselves with the data they obtain are called artificial intelligence. Machine learning and deep learning constitute the basic elements of artificial intelligence. Machine learning is in the subset of artificial intelligence and deep learning is in the subset of machine learning. Artificial intelligence is widely used in many areas such as logistics, health, informatics, retail, communication and marketing. Artificial intelligence supported systems provide businesses with a wide range of data about their competitors, existing and potential customers. This enables businesses to recognize their competitors, to offer customized products and services to customers, and thus to retain customers. Today, with the effect of technological developments, the concept of artificial intelligence has become of great importance for both people and businesses all over the world, with the advantages it provides in many aspects such as time, cost and efficiency. Especially in recent years, artificial intelligence supported products, applications, services make the lives of people and businesses easier. However, on the other hand, the lack of understanding of the concept of artificial intelligence, the lack of information on this subject and the concerns about the reliability of personal data have brought some problems. With this study, it is aimed to evaluate the awareness and attitude towards artificial intelligence in areas where artificial intelligence supported products and applications such as logistics, banking,search engines, social media, mobile operator and retail are used extensively. For the purpose of the study, the data obtained from 335 individual customers were evaluated by frequency analysis. Keywords: Artificial Intelligence, Deep Learning, Machine Learning