Examining the graphic design in turkish pharmaceutical industry
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Abstract (EN)
Although it is difficult to obtain clear information regarding the roots of pharmaceutics, it is widely accepted that pharmaceutics was born in Mesopotamia, Egypt and Asia Minor which are collectively known as the "cradle of civilization". Despite the implications of some archeological remains and findings from examinations of tribal communities, it is almost impossible to confirm their accuracy. Production of ready-to-use medicine in pharmaceutical laboratories between the years of 1928-1950 during the early republican period increased after the establishing of domestic and foreign factories after 1952, marking the beginning of fabrication period of pharmaceutical industry in Turkey. With regard to Graphic Design; it is well known that Graphic Design holds a vital importance for advertisement and marketing of prescription and non-prescription medicine. The purpose of this thesis is to inform about the state of Turkish Pharmaceutical Industry since 1750s and present graphic design products, documents and objects while detailing the process. Turkish Pharmaceutical Industry from the Ottoman period to the present day was verbally and visually examined in 3 sections with information obtained about the periods between a)1750-1840, b)1840-1948, c)1948-2017. Keywords:
Author
Mustafa Zeki Yüce
Institution
How to Cite
Mustafa Zeki Yüce (Master Thesis). Examining the graphic design in turkish pharmaceutical industry, 2017, İstanbul Arel University.
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