The survey desi̇gn mi̇stakes of the compani̇es who make publi̇c survey in Turkey

The public opinion research companies carrying out researches by conducting surveys, have continued their work until now and have become an important element of Turkey's public opinion. The aim of this paper is to detect the inaccuracies and show the reasons behind these inaccuracies by analyzing them. It is also tried to explain the survey as a research method and the development of public opinion research companies by identifying the research structure in Turkey. By aiming to identify the inaccuracies faced during the design of a survey, the question forms of public opinion research companies were examined firstly. By this way, questions, choices and detected inaccuracies were classified. The people working for public opinion research companies designing the surveys and people working for the field study companies conducting the surveys and providing data were invited separately to answer the survey questions. The findings obtained from the results of survey were evaluated and the solutions for inaccuracies were suggested. Key Words: Survey Design, Public Opinion Research Companies, Inaccurate Questions and Inaccurate Scales.