Examination of the packaging and designs of products branded in turkey

ABSTRACT EXAMINATION OF THE PACKAGING AND DESIGNS OF PRODUCTS BRANDED IN TURKEY Elif KOÇ Master's Thesis, Department Of Graphic Design Supervisor: Prof. Dr. Selahattin GANİZ July, 2013- 87 pages As with all over the world in our country, packing and packaging sector is very important in our daily lives. When we take over market share in the market of commercial aspects is too large. Almost every aspect of daily life of the functional aspects of the packaging shows the prevalence. After you have completed the process of packaging and branding of famous brands, especially depending on the brand, it is possible to make clear to see and track their identities. Spread over many years of a history of a product branding, depending on the trust of the masses is directly proportional to the process. In this context, the brand of each product and a unique ID of a built-in, including usability. Graphic design in terms of the changing face of the chart in the following time zones considering packaging make basic designs as you may need to update the present parallel passing. In our country, Kurukahveci Mehmet Efendi as an example. This thesis in the fundamental principles of the present definition of the packaging and its level of the historical process in the case of packaging in the world today compared to the country while examining the packaging comes from point and development stages are explored by giving an example. Packaging qualifications according to their functions, the audience factor in communication, packaging classification, packaging material diversity, challenges, storage, protection, transportation, packaging, packaging production-consumption process, reflected in the factors and solutions in the study by examining the right order with the details, etc. Turkey made a rigorous selection of products branded in Visual samples upon inspection of the above phases, qualities and graphic design features are discussed by examining separately. Keywords: Packaging, Packaging and Design Process, Branded product packaging