Advertisement and culture relationship in terms of the ramadan period in Turkey

One of the important factors that triggering production and consumption of modern values is mass media, meanly media. Media is both an instrument that uses cultural instruments, also is an important study area for Folk Science as being an instrument that clocks products to people. Advertisements are the main usage area of media?s commercial aspect as well.Changings have reached fast and unexpected size, so that protecting, increasing market share by traditional marketing understandings and applications, and finding new markets and taking advantage of competition is nearly impossible in this dynamic area.The result of the popular culture that globalization brings, media and advertising became an important sector in which big changings take place, both in Turkey and rest of the world. In today?s changing global area, all organizations are seeking new ways in order to attain competition advantage and create brands. While doing this, they benefit many branches of science.The main goal of an advertisement is to announce a product a service to target consumers and to provide positive tendency to brand, product and company. In other words, advertisement is connection towards to simplify directly sales and making profit. According to this, advertisement is aiming for channeling target consumer to realize the product or service, to understand the idea of advertisement and to pointing people to buying behavior by creating purchasing demand. For doing this, they take advantage of many simulacrum both cultural and traditional.In this study, advertising, branding, theoretical studies about usage of cultural and traditional values are examined by the results of literature review. A content analysis has applied that based on Ramadan which is an important traditional and cultural value, contributes to consumption culture. The study has implemented over a sample of advertisements that collected from the newspapers in the period of 2000-2006 years, month of Ramadan.