Turkish player bead market, current status, issues and solution proposals

The aim of this research is to determine the current situation of the rosary market in Turkey, the problems experienced in the market and to propose solutions to these problems. For this purpose, interviews were conducted with 42 people using semi-structured interview technique with rosary masters living in different cities in Turkey, tradesmen engaged in rosary trade and rosary collectors. The main subjects of this research include getting information about rosaries, the lack of trained personnel in the rosary market, the problems experienced in the supply of raw materials, how customers are reached, how under the stairs production and online sales affect the rosary market. The findings obtained from the interviews show that apart from religious purposes, rosaries are also used as accessories, as gifts, to ask for patience, and as ornaments, and another aim of the research is to reveal how the usage areas of rosaries have changed. Suggestions for solutions to the main problems in the rosary market are also presented. Keywords: Marketing, Jewelry and Accessories Market, Rosary, Rosary Market, Online Sales