The Trade of fresh fruit and vegatable in Turkey and the roles of whole saling (The case of Trabzon whole soler market)

For a country like Turkey which has a proper climate and earth conditions, fresh fruits and vegetables generate an important product group in both domestic and foreign trade. In Turkey while the annual agricultural product is approximately thirty millions tons, it can be exported only one million tons of that. In the domestic product, agri cultural producers couldn't get the price deserved and customers have to pay higher. All these problems show that; there are some mismanagment from producing fresh fruit and vegetables to marketing. Therefore, it is seen that, in our country it is needed to some infrastructure efforts pre-production, in production, in gathering, in stroring, in wrapping, in transporting, in pricing, in selling and exporting. Wholesaler market-places also has a serious importance in the trade of these products. Legal structures, establisment, activities and allocations in country of these wholesaler market-places play an important role in the trade of fresh fruit and vegetables. All these activities shouldn't be neglected for giving the value which are deserved by producer, consumer and the economy. VIII