A research on target market selection in international markets

The improvement of export is necessary for achieving the export-related goals and development and welfare in Turkey. Like other developing countries, it is crucial to increase foreign trade volume to enhance Turkey's development and welfare. This can be possible only if the organizations establish more effective export strategies. Selecting a target market in a right and effective way, which is one of the very first steps of entering the international market, plays a significant role in achieving organization's export goals and enhancing them. This study concentrates on tower crane sector because this industry has a key role in international target market selection and production in this sector are essential and necessary for its contribution to Turkey's development of export. In this study, using conducting interviews, one organization in tower crane sector was examined in terms of its goals and strategies in international target market selection. Besides in this study, using secondary data, international target market selection has been done for tower crane. Focusing on the sector of tower crane, secondary data analysis will make a significant contribution to other organizations in the same industry such that they can adapt the similar paths by entering the international market. Therefore, the study will contribute to those organizations to improve their export volumes and to achieve export-related goals as well as the growth and development of Turkey.