Image marketing at universities: Measuring the corporate image of Bozok University in terms of students

Studies of the measurement of the image of the institution are increasing with each passing day. The data obtained from these studies in the light and withmade recommendations intended to orientation of the positive image of the institutions or strengthen existing their positive image. In today?s world university not only as a center of vocational training at the same time universities scientific, technological and sociological studies finding solutions to the problems of society, the country announcing the name of the international society and perceived as an institution that allows the growth of opinion leaders in areas.In this research, under the heading Image Marketing at Universities intended to Measuring the Corporate Image of Bozok University in Terms of Students. In this study, students who are studying at the Bozok University questioned about their preferences according to which criteria the university more and measured the degree of satisfaction of the student read sections. Keywords: Image, Corporate Image, Image Marketing, Corporate Image atUniversity, The Image of The University, Bozok University