The effect of the selection criteria of the students prepared to university on promotion budgets

The aim of this study is to determine the selection criteria of the students who will make university selection and what should be considered in the university promotion budget, and to determine the points that the students attach importance in this process and the relationship between them. In the first part of the study, public relations and basic concepts explained. In order to better reinforce the concept of public relations, the features, principles, activities and objectives of this concept have been emphasized. In the public relations tools, 'what are these tools in practice?' and 'what purpose they are used for?' are explained. In the second part, the reason for the emergence of public relations, the structure of this concept in our country, the development process of the concept of public relations in Europe and the United States are mentioned. In the third section, the definition of the budget is mentioned and the budgeting principles which are divided into titles are mentioned. The content and basic principles of the budget structure in universities are mentioned. In the fourth and last part of the study, the criteria of selecting the universities of the students are emphasized. Turkey's 540 high school students from different cities' universities and you should refer to the ways in which you get to impress "on the 24 survey questions were submitted. The questionnaire was evaluated with graphs. Key Words: Public Relations, Public Relations Promotion, Budget, Promotion Budget, University Selection Criteria ÖNSÖZ Bu tezin hazırlanması sürecinde değerli