Use of internet-based applications at private art galleries for promotional purposes

Along with the continued development in technology, the Internet has become an indispen-sable part of the human life. Helping individuals to maintain communication with their own social circle, the Internet enables people to carry out a vast number of activities including knowledge acquisition, shopping and financial transactions. The new opportunities created by the rapid development of the Internet have also influ-enced and changed marketing, a notion which cannot be separated from human develop-ment. The Internet as well as the websites and social media platforms contained within the web have become places of marketing activities for businesses apart from being places for indi-viduals. It has especially become one of the most significant tools of promotion, one of the elements of the marketing mix. A type of business, Private Art Galleries have a history of about 60 years in Turkey. As in every type of business, Private Art Galleries need to catch up with modern technology and carry out promotional activities to fulfill their social responsibility and commercial as-signments. The study goes through the phases which the art gallery market has been through, the social and cultural and economic factors of impact, and types of art galleries and their as-signments. The subsequent stage of the study describes the progress of marketing, the ele-ments that had an impact in its development, and the events that influenced these elements. The next heading of the study mentions the development of Internet technologies, the spaces that have emerged after this development, the types of these spaces, their influence on the perception of artworks, the statistical data of the users of these domains in Turkey, and their effect in promotion, an element of the marketing mix. The study also includes a survey with art galleries. The survey aims to detect how much Private Art Galleries use which of the Internet-based applications to what extent, what they showcase on these spaces, and what their usage purposes are. Keywords: Art Gallery, Social Network, Development of Marketing