User experience and user interface design on e-commerce and their relation to brand loyalty
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Abstract (EN)
E-commerce is a growing trend since the day internet became part of our daily life. The numbers of users and transactions are growing day by day. In this competitive online market, companies have to attract customers and more importantly keep them. To build an attachment between customers and brand, companies spend too much money on marketing tactics, this is way too much expensive and inefficient. This study aims to find out if UX/UI design can be a way to attract customers and build brand loyalty or not. The analysis will be carried out on 5 dynamics of UX/UI design with survey method.
Author
Mehmet Orhan Dal
Institution
How to Cite
Mehmet Orhan Dal (Master Thesis). User experience and user interface design on e-commerce and their relation to brand loyalty, 2018, Yeditepe University.
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