The impact of website quality perception and consistent image on the purchase intention

In this research, it is analysed the role of the web sites discovered at the communucation technology with the consequence of the globalization and the services the agency gives on the net affect customer satisfaction, purchase intention, loyalty intentions and revisit intention. In the first section of this study, the study?s main consept was reviewed. In second the consept of new economy, globalization and tourism, communucation technology and web sites were argued. In third section, image and the company image, customer satisfaction, purchase intention, loyalty intention, revisit intention and web site quality were reviewed. In last section, the impact of website quality perception and consistent image on the purchase intention was researched. The customers of the agency shopping on the net answered the survey.According to the findings, there is a positive relation between the dimension of web site quality and purchase intention. Although it was showed the security and privacy dimensions to be the most powerful factor in predicting the purchase intention in the previous researchs, the results of multiple regression analysis show the web site functionality and information quality dimension to be the most powerful factor in predicting the purchase intention. The findings of the researh show the customer satisfaction to affect loyalty intention too. Together with the relation between the web site quality?s dimensions and image, there is a positive relation between image and customer satisfaction, purchase intention and loyalty intention. At this point, the information quality of web site, effect on the company image, is rather important.