A reseorch of brand trust and brand awereness agai̇nst of protype brand of Y generati̇on

The aim of this study for the Y-generation intelligent mobile phone brand designated as prototypical trust of users and is based on determining the relationship between brand awareness. In the first part of the study explains, Y-Generation and prototype brands, In the second part of the study explains brand trust and brand awareness concepts. All these concepts are carried out with the relevant literature and identified the main features of the title that will be the subject of research, theoretical content was created to give direction to the purpose of the research. In the third part of the study, Apple brand trust and brand awareness of the Y-Generation was investigated. Key Words: Y Generation, Prototype Brand, Brand Trust, Brand Awareness