The effect of artificial intelligence on typography and its use in advertising campaigns

This thesis addresses the impact of artificial intelligence on typography and its use in advertising campaigns and reveals the changes in this field. With the development of AI technologies, typography studies have entered a new transformation process. The aim of the study is to examine the advantages and disadvantages of AI-supported typography and to identify the contributions and potential challenges of this technology to the advertising industry. As a method, typographic works created by various artists using AI have been analysed in detail and the effectiveness of artificial intelligence in this field has been evaluated with concrete examples. According to the analysis presented in the thesis, AI provides time and cost efficiency in typography studies and offers new capacities such as rapid prototyping and pattern recognition from large data sets. However, the limitations of this new technology in its ability to completely mimic the creativity and critical thinking of the human designer are also taken into consideration. Regarding its use in advertising campaigns, it was concluded that AI-generated typographies offer significant opportunities to provide customisable and attention-grabbing content to target audiences.