Visual storytelling in editorial illustrations

Nowadays visual illustrations in print and digital channels are visual storytellers related to the content of the message (or text). In contrast to multiple scenes, visual storytelling describes effective the story using a single visual. The visual story telling method in visual illustrations by allowing readers to understand the message quicker and more easily, enables them to focus on the content of the message. In this sense, visual illustrations should not be evaluated as separate structures, but considered integrated with the content. Within this integration, visual illustrations have a broader function than mere aesthetics. Information, beliefs or feelings provided in the content aim to communicate, internalize and affect readers. Consequently, it allows greater reader engagement. At the present day, most of the print publications also take their place in the digital channels, whereas other publications are only published digitally. Individuals prefer to read newspapers, magazines and books on digital platforms using devices such as computers, tablets and telephones that are increasingly widespread in use and offer several opportunities. On the other hand, visual have a great effect on digital platforms. In this regard, visual illustrates are also incorporated in digital platforms as visual storytellers. With the opportunities offered by this channel, visual illustrations are used with different interaction methods. Using examples, the purpose of this study is to examine visual storytelling in print and digital illustrations. For this objective, illustrations in important magazines and newspapers both in print and digital channels were examined. In contrast to the stable form of illustrations in print channels, the different form and structure of visual illustrations in digital channels was also explored. The new forms that visual illustrations take in dijital platforms were examined from the perspective of visual storytelling.In the light of the information obtained from the research, based on a real newstory a series of illustrations was designed using the visual storytelling method. Keywords: editorial illustration, visual storytelling, illustration