The importance of image concept in the creati̇ng publishers' corporate identity

In the modern and competitive market conditions, corporate identity and image are the most important success tools. Corparations should have a strong corporate identity and image in order to maintain their continuity. In this study, it is emphasized that the publishers should pay attention to the logo, colors, names, book covers, corporate design, and the brochures by taking into account of the rival publishing houses. These differences and uniqueness of the publishing house should be displayed in the public place, the bookshops, the advertisement position and the printed and visual media etc. In this thesis, it is tried to be explained that creating corporate identity guarantees the future of the company. In addition, it was shown that how to create a corporate identity and build image for the publishing house and some samples were given from the world and Turkey.