Mediating effect of green innovation on the relationship between green supply chain management and environmental performance

Today, with the rapid development of industrialization in the world, the environmental and ecological effects of products have become an important issue. It is not enough for businesses to just make profits and gain competitive advantage; They also need to be responsible for environmental impacts. It is considered a necessity for organizations to adopt various environmental strategies such as pollution reduction, product management and sustainable development to create competitive advantage. The contribution of green supply chain management to sustainability and the focus of green innovation on both improving existing products and technologies to reduce environmental impacts and developing new products and technologies that can potentially reverse and improve the damage to the environment can increase environmental performance and bring the business to a point that cannot be imitated by its competitors. In this context, the aim of the study is to reveal whether green innovation plays a mediating role in the relationship between green supply chain management and environmental performance. According to the research findings, the assumptions that green supply chain management will significantly and positively affect environmental performance and green innovation have been confirmed. Green innovation appears to positively and significantly impact environmental performance. It appears that green innovation has a partial mediating effect on the effect of green supply chain management on environmental performance. Businesses that adopt green supply chain management practices and strive to increase green innovation performance may be more likely to achieve their environmental sustainability goals. However, it can contribute to reducing the environmental impact of the business. This process will allow businesses to gain competitive advantage, make cost savings and create sustainable business models.