The effect of green advertising and environmental awareness on buying green products

Today, advertising activities for environmental products and awareness of environmental products have increased. For this purpose, the effect of green advertising and environmental awareness on green purchasing intention was investigated in this study. In addition, it was investigated whether environmental purchasing and environmental awareness differ significantly according to demographic factors. For this purpose, data were collected from 214 people by questionnaire. First of all, the construct validity and reliability of the scales used in the research were tested. Research hypotheses were tested with regression analysis and anova test. As a result of the analyzes, it has been determined that green advertising and environmental awareness have a positive and significant effect on green purchasing intention. It has been found that environmental awareness differs significantly according to education level.