The relationships between food experience, destination food image, electronic word of mouth and revisit intention: A study on Ggaziantep

Today, food production and consumption are very important as part of tourism. Food creates an image factor for a destination and is effective in both motivations and choices of tourists. The food experience at a destination is an element of attraction for tourists visiting that region, and this is effective in revisiting the destination or sharing the experience through electronic word of mouth communication. In this research, the relationship between food experience, destination food image, electronic word of mouth communication and revisit intentionwere discussed. For this purpose, 395 tourists using social media who had food experience during their visit to Gaziantep; Demographic characteristics, food experiences, destination food image perceptions, electronic word-of-mouth communication and revisit intentions were analyzed using a survey form and quantitative research methods. According to the findings; It has been determined that food experience has a positive significant effect on destination food image, and destination food image has a positive and significant effect on electronic word of mouth communication and revisit intention. Additionally, it was determined that destination food image had a mediating effect on both electronic word-of-mouth communication and revisit intention effect of food experience.It is expected that the results will contribute to the relevant literature as well as to businesses operating in the food and beverage industry.