The basic approaches on the post 1980 art and advertising

In this study made in three chapters, main approach on advertisement and art after 1980 handled, Art and Advertisement examined conceptually in the first chapter. Transmissions between Art and Advertisement relationship from past to present was discussed. Popularity was taken up with capitalist economic developments seen in pop, art, advertisement and art world.Art and Advertisement after 1980 was addressed under three titles as critical approaches in Art, Advertisement and Postmodernism process, the results emerged with developing technologic possibilities and globalization of technology, the changes in Art and Advertisement world was stressed.In the third chapter, art productions related to subject and analyses of these and part of conclusion was included.In this study, explanation of narrowing of perception that Advertisement and Popular images create and the presentation of new alternative expression types to the situation that art is found in was aimed. In the study kept restricted with art structures, advertisement after 1980 and the transmissions between these, the hegemony that advertisements enable through media, communication instruments was seen it was analyzed that artists produce works to overcome this hegemony. The importance of cultural development of art and writing was stated for later period.Key Words:1.Art,2.Advertisement,3.Popular,4.İmage,5.Representation