Costume design and styling of Turkish drama series between 2017-2018 and their effects on women's fashion in Turkey

Today, television has become one of the most important means of sustaining and distributive source of visual culture, and it has taken people to its domain via the "fiction world" that has been formed within the power of the visual culture. The mission of television, to spread the popular culture and make people to adopt fast consuming, has become consolidate by Tv Series. With the effect of the fiction worlds of Tv Series, the audience has adopted the products of the popular culture and entered through the acceptance of their reality. This fact enables us to observe the new dimensions of the fashion design, that have been influenced by the new fashion market, formed by this popular culture. The aim of this study is to evaluate the new fashion marketing sector that has been reached to the audience as the fashion movement and transmitted by the TV Series within the effect of the visual culture and the capitalism. Key Words: Television Series, fashion trends, virtual media.