The evaluation of the EU Green Deal and digitalization in the context of the white goods sector in Turkey

The EU Green Deal aims to transition to a circular economy in order to prevent the climate crisis and to use resources efficiently, especially by supporting changes in production with digital solutions. It is predicted that many sectors will be affected by these changes and will face threats and opportunities. Since the Turkish white goods sector is an important exporter of the EU, it has to adapt to this change in order to maintain its competitiveness and gain an advantage. This study evaluates the current situation of the sector and evaluates the applicability of green and digital transformation in the sector by using SWOT and PEST analysis methods. As a result of the analyses made, it was determined that Turkey's technological infrastructure should be strengthened for the development of the Turkish white goods sector, exchange rate fluctuations had a negative impact on the development of the sector and thus slowed down the adaptation to the green and digital transformation process. It has been concluded that the Green Deal and digital transformation are a priority issue for the protection and development of the mature ecosystem of the Turkish white goods industry in the international market.