Manager perceptions on marketing action of the workings in Adıyaman textile clustering

Clustering is a geographically condensation of chained Companies and Institutions (universities) It a structure that must be targeted for Global Competition by the Company and KOBI?s.Positions on Market and difficulties and Companies hard running options are making the competition situations hard and harder. This situations force to Companies and KOBI?s to search new way for survive.Huge populated Countries China, Indian economic developing capacities are also being huge and developed up to Populations. It leads difficult situation for our Companies and KOBI?s just like the other Country Companies and Workings.Especially, Companies and KOBI?s on textile Field feel these difficulties much more than other Fields. When we take into consideration this situation and in order to examine Effect on Marketing Action of Clustering marketing Doings of KOBI?s, we decided to take handle this Thesis.In the first part; we informed about the clustering determinations, then the history of Clustering and then formation of Clustering has been examined. In the second part; reasons of Clustering have analyzed, marketing problems, workings came to face to face, and the other problems have examined, and Clustering?s Benefits have explained. From here, studies on Clustering have been examined. And what is Clustering? it is revealed. By checking Clustering studies, what could be Clustering?s Benefits to KOBI?s and Companies has been investigated.In the third Part; a survey has been done among the Companies, situated in Adıyaman Clustering Area. . For the solution of Companies marketing problems, Synergic effect of Clustering has been investigated.Results indicated that Clustering Forming in Adıyaman Area has positive effect on solution of a part of the problems about Marketing of Companies, but some part of problems have not been solved exactly.