Strategic management in the hospitality industry: A research in an international hotel chain

The main purpose of this research is to observe factors and features that affect a hospitality industry organization. In accordance with this purpose, a global Hotel chain and one of its branches that is located in Izmir, Turkey is chosen. To realize the purpose of this research, an examination and a study of the main issues that affect operations in a hotel on a first level is conducted, and therefore the implementation ofthose examinations on a case study in order to conduct a strategic analysis through basic tools is used in strategic management. The theoretical part of the thesis consists of introducing the fundamentals of strategic management and studying the hospitality industry and the lodging sector. As a part of the research, different observations and the semi-structured interview made with the manager of the hotel where the study are conducted. The final results of the research show that, generally, the hotel is maintaining a well defined strategy, although some minor things must be taken into consideration mostly regarding the room division. The conditions of the rooms are what most of the clients have complained about and it is found to be one of the key factors that influence the performance of the hotel.