The effects of word of mouth and corporate image on customer loyalty

In this study, it is aimed to define the effect of word of marketing, quality of service and corporate image, reputation on corporate loyalty of patients who have had dental health service and investigate relation within the components. Questionnaire form was prepared as data collection method in the research. International and national scientific studies were analysed for composing the form. The sample of the study was consisted of 172 outpatients. It was found that the health status, economic situation, and mode of payment for having dental health services of the patients were statistically significant on corporate loyalty and corporate image, corporate reputation, health quality and word of marketing.