Academics approaches to the issue of ethics in marketing: Interview application with DPÜ academics

Today, the developments and changes experienced especially with the globalization process have affected many areas, as well as the field of marketing. The competitive approach, especially in the field of marketing, has led to the adoption of an understanding that is more for the benefit of the business rather than the benefit of society. This situation has naturally led to the emergence of unethical practices in the field of marketing. When looking at the literature, it can be seen that there are many discussions about ethics in the field of marketing. However, there is no study that directly and comprehensively reflects only the views of academics on this subject. For this purpose, in the study, 10 questions about ethics in marketing were asked to 10 academicians working at Kütahya Dumlupınar University (DPÜ) through in-depth interview method and as a result of the answers received, a general evaluation was made about this issue and suggestions were made.