Social network websites in recruitment & selection processes and employer branding

In this study, the role of social network websites in recruitment and selection process for businesses has been examined with a particular focus on employer brand related effects of using social netwok websites. Within this context, the purpose was to acquire strategies and road maps relevant to both developing an employer brand that provides a competitive advantage and attracting and reaching talented candidates. It was aimed that being totally investigated this topic which is newly being discussed in both academic and proffessional life could set as an example to create a new beginning. In this research, which is a case study carried out by using qualitative research methods, data collected with in-depth interviews and document analysis from five businesses which were formed by purposive criterion sample were analyzed via Maxqda 18 software. It was observed that businesses in the research both did candidate search with unique methods and use information acquired from cv, references and tests to compare with social network websites. Businesses' regulary following policies to attract potential candidates by giving priority to particularity employer brand activities aiming at human resources through social network websites was apparent. LinkedIn and Facebook are what we confront, particulary preferred social network websites in this process. Despite all the things done, it was seen that businesses approach these stated methods with suspicion because there are no standard and valid procedures concerning social network websites use in recruitment and selection process. The study, which deals with the opportunities offered by businesses, in the form of signals given, revealed the importance of digital footprints in working life by associating them with theories in the field. Keywords: Recruitment, Personnel Selection, Social Network Websites, Employer Branding.